Emerging Trends our Head of eCommerce, Dave, Spotted at Expo West 2024
A few weeks ago, ofi employees attended Natural Products Expo West 2024 in Anaheim, CA - the leading trade show in the natural, organic, and healthy products industry. We showcased our unique portfolio of nutritious and delicious ingredients and customers learned more about how we drive sustainability impact through collaboration and work directly with customers to create new recipes and better products.
Did you miss out on Expo West 2024 this year? We’ve done the work for you to round up the trends that we saw! Below are three trends and key takeaways that our Head of eCommerce, Dave Perrino, noticed while he was in attendace and walking the floors at Natural Products Expo West 2024.
1. Allergen-Free Takes Center Stage:
Gone are the days when allergen-free options were relegated to a small corner of the grocery store. Allergen-free products were front and center, with a focus on delicious and inclusive options. From dairy-free spreads to gluten-free pastas, brands are developing innovative ways to cater to diverse dietary needs without sacrificing taste or quality. This trend reflects a growing awareness of food allergies and intolerances, with consumers demanding delicious options that fit their unique needs.
2. Sustainability on Everyone's Plate:
Sustainability was a major theme at the tradeshow, with brands emphasizing eco-friendly practices throughout their supply chains. This included using organic ingredients, minimizing packaging waste, and implementing sustainable farming techniques. Consumers are increasingly conscious of the environmental impact of their food choices, and brands are responding by offering products that align with these values.
3. Snacking Takes on a Whole New Meaning:
The lines between meals and snacks are blurring, with consumers seeking convenient and nutritious options throughout the day. The tradeshow saw a surge in innovative "snacking as meals" solutions, from protein-packed bars and trail mixes to single-serve chia pudding cups and veggie-loaded wraps. These on-the-go options cater to busy lifestyles and offer a healthy alternative to traditional processed snacks.
To Conclude:
This year's Natural Products Expo West provided a glimpse into the exciting future of healthy eating. With a focus on inclusivity, sustainability, and convenience, the industry is evolving to meet the needs of a diverse and health-conscious consumer base. Are you intersted in learning more about our unique portfolio of nuts and spices' ingredients? Schedule a call with a trusted advisor or fill out this quick form.
